Edelman Trust Barometer 2015

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Trust Barometer Launch 2015

Trust Barometer UK - Assets

January 20, 2015, LONDON – The UK is drifting in the Trust doldrums as Government, Business and the Media are all flatlining in their trust scores, according to the 2015 Edelman Trust Barometer. In a surprisingly rapid decline, trust in NGOs in the UK - the fourth key institution measured in the 33,000 person global survey - dropped by 16 points to 51%.This dip in fortunes, against a backdrop of an improving economy, has dragged the UK into a block of 13 distrusting countries in the 27 country survey – just above Russia.

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